For the Love of WAHM! Fluff- Time to Fall in Love with Ella Bella Bum


For our next feature in this month’s “For the Love of WAHM Fluff” event I’m honored to introduce you to Ella Bella Bum. This Canadian brand of cloth diapers is best known for their Embellished Pocket Diapers that feature designer prints around the waist and tabs. Even though they are known for their One Size pockets DDL readers are getting an extra special treat! The giveaway at the end of this post will be for a custom dyed fitted!  I believe this post will give readers  unique insight into a WAHM brand that has expanded yet still remained a small business relying on a small number of seamstresses and employees.  The benefit is that customers can still find WAHM diapers made by hand and in larger quantities than those sewn by one woman who can hardly keep up with demand.  I’m so happy to be able to give you all a glimpse of this business and the diapers from Ella Bella Bum.

Sam- Founder and WAHM behind Ella Bella Bum

A Message from Sam – Founder of Ella Bella Bum

First and foremost, I’d like to thank you for your interest and for taking the time to learn more about Ella Bella Bum Cloth Diapers. With the help of so many wonderful supporters, Ella Bella Bum has experienced a steady growth over the past 3+ years and I’m so proud to tell you about the businesses humble beginnings and bright future!

EBB’s Humble Beginnings

I began sewing cloth diapers after a disappointing “mass manufactured” cloth diapering experience with my second son. After over a year of sewing for my own children, much trial and error, and extensive real world product testing, I began selling cloth diapers on a popular Hyena Cart Congo, Bella Tesori. The fresh look of Ella Bella Bum Diapers soon attracted a North American audience and word spread of the unique designs and amazing fit.

In Jan 2010, I opened my own shop on Hyena Cart which allowed for a more targeted audience and increased product selection. Over the next 2 years, EBB continued to steadily grow and the demand for EBB diapers couldn’t be met by myself and part time help from my husband Courtney. In the Spring of 2012 I hired a good friend to help with childcare and production tasks. Together we were able to increase production volumes but despite the increase in the amount of diapers being stocked, many customers were being left empty handed week after week.

Mike, Co- Owner














EBB Expansion

In October 2012, with the intent of spreading the duties, responsibilities, and time commitments of the growing young business, I began talks with my friend Mike Szenasi who has solid experience as a Business Analyst. Excited and ready to take the cloth diapering world by storm, my husband and I moved our young family across Canada to the Niagara region in Ontario, to partner up with him. On January 2nd 2013, EBB become a federally incorporated business with the continued goal to provide top quality, unique, designer cloth diapers to North American families.

With the amazing support of our spouses, Courtney and Melanie, Mike and I currently lead a team of 6 dedicated individuals – 3 production assistants and 3 seamstresses. With Mike taking on the back end business side of things I am better able to focus on the creative aspects of the business, which is where my true passion lies. The atmosphere at EBB headquarters is fun and lively yet the attention to detail and impressive top notch quality remains strong as all members of the EBB team are parents themselves. Everyone works to ensure that you receive nothing but the best for your little one.

Our Bright Future

The road from sole responsibility to team collaboration has had its learning curves. But with each experience comes the opportunity to learn and grow stronger. Which aids in building a well rounded, customer focused business.

Our goals over the next few months include streamlining the EBB product line, further increasing the uniqueness and creativity of EBB diapers, launching a new website, and to consistently offer these unique and popular products via continued weekly stockings at

About the EBB Team

Sam Campbell is the founder, co-owner, and creative designer of Ella Bella Bum Inc. Her husband Courtney is very supportive of the business venture and has been a strong driving force behind EBB from the very beginning. Courtney is a trade carpenter and has been instrumental in the building of the production space and selflessly aids wherever needed. Together they have four beautiful children: Bailey – 11, Chase – 6, Ariella (Ella) – 4, and Graysen – 2.

Mike Szenasi is the co-owner of Ella Bella Bum Inc and heads up many of the back end business tasks. He has extensive business experience and is Sam’s perfect compliment as a business partner. His lovely wife Melanie is also very supportive and aids wherever needed to help the business run smoothly. Together they also have four beautiful children as well: Ethan – 9, Jessica – 6, Austin – 4, and Andrew – 1.

The EBB team at present also includes 3 production assistants and 3 local WAHM seamstresses.


As you can see the diapers from Ella Bella vary in style! As with most brands the best way to stay in the loop when it comes to stockings and ordering is by liking their facebook page.

Win one!

A lucky DDL reader is going to win an Ella Bella Bum custom dyed fitted (like the one shown in the Valentine!)   ARV $40.00.  Enter using the Rafflecopter below!  Open to Worldwide!  Ends 3/6.

a Rafflecopter giveaway

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