The Cloth Diaper Industry is Booming!

All of us are lucky.  We are raising our children in a time where we have choices. Upmteen million bazillion choices. We can find wonderful products that not only make child rearing easier, but that are for the most part, good for baby and planet.

Of course one of these products is the modern cloth diaper.  I had tons of choices while pregnant.  I looked at them all and made decisions that were compatible with my family and lifestyle.  I chose bumGenius, Thirsties, chinese prefolds, Blueberry, G Diapers, and some WAHM diapers.  These were brands I researched and that already had a loyal following.

Now my son is 1.5 years old and I have seen the cloth diaper industry grow immensely in that time.  In fact, I have seen new brands hit the scene, some of which have EXPLODED! The innovations within the last 2 years are astounding.  I don’t even know if it is possible to keep up the pace that was set.

Once upon a time there was a little brand that popped up on Twitter.  This brand started chatting on the Monday night chats and caught my eye because it looked like an awesome and unique diaper.  The genius of it was that instead of a pocket, there was a sleeve.  This allowed the insert to agitate out. Genius!   The diaper hadn’t been released yet.  That diaper was Smartipants. Now Smartipants is a popular diaper brand with lots of fans and has even been seen on TV.

rockinI fondly remember tweeting with Kim from Rockin’ Green when she was Kim from who had a yet to be released new cloth diaper detergent.  Now, Rockin’ Green is sold in over 200 stores and can be found in 5 countries!!! I even remember when Kim was announcing that she picked up her first retailer!  Rockin’ Green has quickly become a phenomenon with cloth diaper parents.  The Facebook page is hoppin’ with people posting photos and videos, and there is even a fan video! It is like the Cult of Rockin’ Green. A large part of her success (besides the great product) is the genius of her logos/ website/ and marketing.  The fact that “Rockin’ a Soak” became a cloth diaper term overnight is a testament to the genius behind the brand.  (And FYI, you should really join their Facebook page because I hear she is planning some cool things for her anniversary.)

And then there are the many online and brick and mortar stores that have opened or expanded.  It seems like yesterday Growin’ Green Bums was set to open their online store.  Now Marissa has lots of local and online clients.  In fact, she is going to open up her own retail store in Northwest Florida. She has turned her passion into a growing business.

Last but not least is Jillian’s Drawers.  This online and brick and mortar store was already well known.  But they moved from what can only be described as a closet, to a gigantic store in the heart of downtown Ithaca. I feel so lucky to live so (relatively) close to this amazing store that is doing so much for their local community.  Brick and Mortar stores are such resources for their communities.  If there were more, I can only imagine there would be more cloth diapering parents.  The ability to touch and feel a cloth diaper is more powerful than videos or text could ever be.

I am so proud of these companies and women who are making their own dreams come true, and providing solutions for our everyday lives.  I have such admiration for people who have an idea for a product or business and get it done.  By the time my children are out of diapers cloth diapers are going to be even bigger and better!

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  • Peggy

    I was just thinking about this the other day. Marrissa from Growing green bums was the first person I ever met irl besides my self who cloth diapered. I lived in pensacola and she sold me my first bag of rockin green when the company was only about 4 months old. I remeber buying smartipants when they first started and over a year later they still look new! I love that I have been around to see the explosion of so many great cloth diapers and products. I’ve been able to convert 5 of my friends so far and i’m always preaching the gosple of cloth. THese stores and products have definalty been a part of that.

  • I never even thought of using cloth with my daughter two years ago. All it took was for me to see some gDiapers for sale on Baby Steals to realize how cute they were and how different they were from what I thought. Now, I abandoned the idea for awhile because the gDiaper system seemed so expensive and I had no idea what else was out there. We’ll be going down to one income, so I started doing more research and then the avalanche of information hit me!

    I wonder why super cute dipes aren’t featured in ads in Parents, Parenting, etc.? I’m telling you, if Moms see those adorable patters on the adorable bums, then realize the cost savings, it would be a whole new world.
    .-= Madeline´s last blog ..Rachael Ray at the White House =-.

  • Right on!! Way to go CD companies and everyone who has supported all cloth diapers peeps. I remember I was second runner up for the telephone game! and Kim was so nice that she sent me a bag as well… so grateful.

    I believe we have started a CLOTH DIAPER REVOLUTION!
    .-= Cinella´s last blog ..Who likes FREE? =-.

  • Kim!!!!! Thank You 🙂 You are awesome too, I remember you looking to redo your logo…..and now look at your blog!!! THE cloth diaper blog to go to 🙂

  • Thanks so much for talking about your experiences and products you like. I went to Rockin Green’s site and I really loved it, I haven’t tried it but I’m going to order, it looks so good and from what you say I definitely want to try it!!
    .-= Dariela´s last blog ..Las caras de Dariela =-.