Bad Marketing- The Lorax and Disposable Diapers- Really?!

Image Credit Jen Quraishi via MotherJones Tumblr

Really?

You are printing disposable diapers with images from the new movie The Lorax, based on the book of the same name by Dr. Seuss, to market it?

Really?!

The Lorax by Dr. Seuss is by far my favorite of any Suess book because it gives us a cautionary tale about using the Earth’s limited and precious resources.

So when I heard there would be a movie based on the book I was excited but of course apprehensive about what a big company would do to the story and the message.

After seeing The Lorax marketing with disposable diapers (7th Generation brand) and SUV’s I can safely assume the message isn’t the same and I won’t be taking my son to see it.

7th Generation has already issued an apology after parents were upset with the characters making an appearance on their plain disposable diapers. The company claimed innocence “We simply thought it would be a fun way to encourage family reading and environmental awareness while creating a few smiles.” however if their intentions weren’t to market the movie and the product then why did they partner with so many Mommy Bloggers to promote the new Lorax Diapers?

Unless someone like you…cares a whole awful lot…nothing is going to get better…It’s not.”  -The Lorax by Dr. Seuss

What a shame.  

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